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Started From the Bottom

This long-scrolling site tracks Aubrey's rise to fame from coming up in a modest Forest Hill property to high school sports injuries, starring in Canadian TV dramas to becoming the global ambassador for the Toronto Raptors.

Complete with navigation that literally starts at the bottom, the site even includes little-known facts such as the origin of the 'Drizzy' nickname and pre-fame flame wars on message boards.

The site was well-received. It generated well over 10,000 hits within its first week as well as coverage in Vibe, The Fader, Complex, Hypebeast, FastCo. Create, and countless others.

Check it out for yourself.