Geoff Snack is a Creative Strategist working in New York City, the greatest city on earth. He works closely with brands to incubate and scale culture through experiences, content, and brand identity.

Since 2023 he has operated Wrong Answer, a brand dealing in rare books on art, design, and culture. The brand has partnered with numerous brands on developing cohesive retail experiences and The Cut called him “fashion’s favorite book curator.”

For the past 3 years, Wrong Answer has partnered with Something Special Studios* and WSA on AVAILABLE WORKS, a book fair that doesn’t feel at all like a book fair, welcoming thousands of visitors twice a year.

SERVICES:

Brand strategy, cultural program development, cultural partnerships, creative direction, qualitative and quantitative consumer research.

select clients:

Nike, UGG, lululemon, Notion, Basic.Space, Mayo Clinic, Meta, Qatar Museums, Polaroid, Maserati

Select PRESS:

The New York Times, Cultured Magazine, Coveteur

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